Jon Schiffman
Licensed life insurance producer, 30+ years
Jon has spent more than 30 years in the business and takes the calls.
Our team and approach
Dave Winterbottom is a licensed life insurance producer and a member of the Red Rock Financial Advisors team. His role is not to make a policy sound impressive. It is to help you understand whether it is appropriate, sustainable, and useful for the life you are actually building.
Private conversation · No obligation to apply · Product availability varies by state

Dave Winterbottom
Licensed life insurance producer
Jon Schiffman
Licensed life insurance producer, 30+ years
Jon has spent more than 30 years in the business and takes the calls.
A higher standard for the conversation
Life insurance can be powerful, but it is also nuanced. Policy design, underwriting, carrier rules, funding levels, access methods, and long-term management all matter. Dave approaches those details as responsibilities, not fine print to rush past. Red Rock Financial Advisors operates as part of Red Rock Label.
Every conversation is structured to separate protection needs from product features, distinguish contractual guarantees from illustrated assumptions, and make the long-term commitment visible before an application is considered.
Dave’s review standard
Your goals, budget, existing coverage, health context, and time horizon come before any product discussion.
Costs, policy charges, access rules, non-guaranteed assumptions, and lapse risks deserve the same attention as potential benefits.
A review is an opportunity to understand what may fit, what may not, and whether doing nothing is the better decision.
What Dave will help you examine
The objective is a decision you can explain back in your own words, not a stack of illustrations you feel pressured to accept.
How much protection your household may reasonably need
Whether term, permanent coverage, or a combination deserves consideration
How premiums fit alongside reserves, debt, and existing savings
What living benefit riders require before benefits may be available
How loans and withdrawals may affect policy values and death benefit
Which assumptions are guaranteed, illustrated, or dependent on future performance
Speak directly with us
Schedule a private, no-pressure strategy review at a time that works for you.